INF527 – Records, Archives and Society

| March 14, 2016

INF527 – Records, Archives and Society

Images and brochure: Explaining archives

Length: 1800 words plus slides


Images and brochure: Explaining archives


As a postgraduate student, you have been invited to give a brief presentation on archives at a careers information night for final year secondary school students. This is an opportunity for you to advocate for archives in a general way. You are not expected to give specific career advice, but you can assume that the school students will not know much about archives. You have also been asked to provide a written brochure for the students to refer to afterwards.


Your purpose is to introduce the students to the world of archives in an appealing way. Your images should try to engage an audience that is used to interpreting visual messages. You may follow a particular story or you may choose individual images that make different points about archives. Using ‘real life’ examples can assist your ability to communicate to your audience. The brochure should use the Universal Declaration on Archives (UDA) as the framework for explaining archives and the work of archivists.

There are two components to this task:
1. Select eight images that convey the visual message about archives you would want to deliver and assemble these as a slide presentation. You should include a title slide and a final slide that provides citations for the images and a brief statement of why you chose them, making a total of ten slides.

2. Prepare a text brochure (maximum 1800 words) on what archives are and what archivists do for the school students to read after they have seen your presentation. The brochure should draw on the content of both the UDA and the ICA SPA Brochure on Advocacy. You should provide a list of references at the end of the brochure.


International Council on Archives. (2011). Universal Declaration on Archives
International Council on Archives, Section of Professional Associations. (2014). Brochure on Advocacy
Further information

The UDA is covered in learning module 5 of this subject. Further advice on preparing your presentation will be provided in the early weeks of the session.

Eberhard, K., & McEwen, C. (2011). Development and implementation of the International Council on Archives’ Universal declaration on archives 2007-2011. Archives and Manuscripts, 39(1), 196-213 (this article describes the history of the development of the UDA and is available online through CSU Library).


To ensure students have thought broadly about the role that records, archives and archivists play in society and can communicate that understanding in a clear and considered manner. In completing this task, students will be able to demonstrate that they are fully aware of the environment within which any record keeping and archiving policies and practices exist (Learning Outcome 1) and that they understand the key concepts of authenticity, reliability and integrity of records (Learning Outcome 4).

Marking criteria

Criteria High Distinction Distinction Credit Pass Fail
Evidence of reading from the modules and additional reading
(10 marks)

Demonstrated through extensive list of references and breadth of discussion Substantial list of references used effectively to inform the brochure, indicating wide-ranging reading Competent list of references; research used to create a thoughtful text Adequate list of references; draws on limited research Reading from modules only; no evidence of additional reading
Quality of slide content to engage the audience
(10 marks)

Imaginative selection of slides that uses powerful images to engage and inform the audience Well-designed slides that connect to the audience and uses appealing visual content Slides are clear and images successfully convey the message about archives Selection of slides could be improved; visual content may rely on stereotypes Not enough slides or images; slides do not adequately convey message about archives
Evidence of understanding of key archival concepts as articulated in UDA
(10 marks)

Sophisticated discussion informed by comprehensive reading of UDA Demonstrated through thoughtful discussion, using well-chosen examples to expand on UDA content Selects and explains qualities and terminology clearly; includes relevant references to the UDA Tends to describe qualities of archives or relies on definitions, rather than trying to explain the topic Little or no indication of understanding of archives, for example as authoritative and unique
Ability to express yourself clearly to a novice audience, including use of ‘real life’ examples to illustrate or support your message; correct acknowledgment of sources using CSU APA 6th style
(10 marks) Highly appropriate focus for specified audience; uses insightful and original examples to convey the message; excellently written; free from grammatical and spelling errors; all sources acknowledged with high standard of referencing Brochure has a lively text that uses convincing examples suitable for the audience; well-written with few errors of expression; high standard of referencing;
all sources acknowledged Coherent text that connects with the audience; uses a number of appropriate examples; meaning clearly conveyed despite some errors in expression and referencing; all sources acknowledged Basic text with few examples or weak effort to think about the target audience; content could be better organised or has frequent errors of expression; proof-reading could be improved; inconsistent referencing practice Little or no attempt to connect with audience; few or no examples used; Poor writing with major errors of expression; poor proof-reading; sources inadequately acknowledged or poor referencing practice

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