Individual Assignment Intended learning outcome:

| February 14, 2018

Individual Assignment Intended learning outcome: This assignment is designed to identify and analyze the target segment, and then construct some brand building activities. Questions: As a marketing consultant, you are required to analyze the external market environment of an hospitality industry. In order to strengthen your analytical report, your discussion and/or arguments should be supported credible marketing information and/or research data. Please select any famous hotel (e.g. Shangri-La H …

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