Individual assignment #1: Problem selection and background market research (7pts) •

| February 5, 2018

Individual assignment #1: Problem selection and background market research (7pts) • Select a type of industry and an existing firm.Discuss in detail about the current market situation by using one or more of the following techniques: Marketing sizing, perceptual map, forecasting, pricing, promotions, PESTLE Market analysis, Porter’s five forces analysis. You may focus either on the industry or on the firm in specific, or both. • Data source: Secondary data • Purpose: To just …

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