In recent years many firms ( including industrial goods manufacturers, providers of services,

| February 5, 2018

In recent years many firms ( including industrial goods manufacturers, providers of services, and consumer products firms) began segmenting their markets and developing different products and marketing programmes targeted at different segments. Which environmental changes have helped spark this increased interest in market segmentation. Which advantages or benefits can be gained from this? THE CASE STUDY – ASSESSMENT 2. The second assessment requires you to write a short exploratory case s …

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