In marketing, the identification and profiling of distinct groups of buyers

| March 13, 2016

Question
TCO A) In marketing, the identification and profiling of distinct groups of buyers who might prefer or require varying product and service mixes is known as ________. (Points : 6)

segmentation

integration

disintermediation

cross-selling customization

2. (TCO A) Marketers at ACME Inc. believe in putting their customers ahead of everything else. Their products are carefully designed to meet customer requirements and the entire focus is on achieving customer satisfaction. ACME Inc., follows the ________ concept

in doing business. (Points : 6)

production

product selling

marketing

social responsibility

3. (TCO A) For a company, Mission statements are at their best when they reflect a ________. (Points : 6) market

strength

competency

vision value

4. (TCO C) Which of the following statements is true of marketing plans? (Points : 6)

They can be independently developed without worrying about other functional areas.

They provide direction and focus for a brand, product, or company.

They are usually profit-oriented. They are of limited use to non-profit organizations.

They are typically five-year plans and they lay out the strategies required to achieve targets in those five years.

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