Identify two suppliers and two major competitors of the company

| September 10, 2018

Find a company that you think is doing well, but its performance could be improved. Conduct a research about the company, and use the information you have to and answer the following questions:1.Study questions(1)Identify two suppliers and two major competitors of the company. Are they powerful? Howdoes the company manage its interactions with the suppliers and competitors? (Note: Youmay also need some research such as market share or average profitability of firms in this industry.)(2)What are the key resources and assets of the company? Do they contribute to sustainablecompetitive advantages?(3)Why is the company not performing better? What are your recommendations for change?Be specific in your answers. The assessment will be based on your logic and the research you havedone.2.Format(1) a overview of the company (1 paragraph)(2) main body(i.e., answers to the study questions)(3) bibliography(4) appendix (if applicable)Using a font-size of 12, the paper should not be longer than 6 pages (double-spaced; excluding bibliography and appendix).3.CitationYou are expected to give citations to the works from which you obtain ideas and inspirations.The works are not limited to published papers, books, and research reports. Company website,corporate annual reports, newspapers are also good sources of information.If your paper has a direct quote, end it with the name of the author, the year of the publication,and the page number of the quote in parentheses after the quote. If you cite a source as anauthority, put the same of the author and the year of the publication in the sentence. Consider thefollowing examples:“The rain in Spain falls mainly on the plain” (Jones, 2011: 54)The rain in Spain falls mainly on the plain (Jones, 2011) (This sentence is not a quote but a conclusion based on the text.)Jones (2011: 54) says that the rain in Spain falls mainly on the plain.

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