Identify external and internal market factors that impact the development of the sport of rugby league as a whole with particular application to the Championship club offerings.  Identify barriers and facilitators of marketing planning practices of Championship clubs.  Discuss implications of strategic marketing planning/practices and offer recommendations to help foster marketing planning activities in the future.

| February 14, 2018

Identify external and internal market factors that impact the development of the sport of rugby league as a whole with particular application to the Championship club offerings.  Identify barriers and facilitators of marketing planning practices of Championship clubs.  Discuss implications of strategic marketing planning/practices and offer recommendations to help foster marketing planning activities in the future.

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