Identify and discuss current and potential direct and indirect competition.

| February 14, 2018

Identify and discuss current and potential direct and indirect competition. Discuss the competitive advantage and value proposition of the company and the selected product, in conjunction with the international marketing mix strategies discussed as a way of identifying a point of differentiation from competition. 5. Recommendations: Outline and discuss key recommendations, with implications regarding the adaptation/standardisation of the product to the …

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