Identify and describe using segmenting variables, one target market being served by your company.

| November 30, 2018

Identify and describe using segmenting variables, one target market being served by your company.

Describe your new product designed for your identified target market. Include the relevant marketing mix variables.
Explain the customer value provided by your new product. Explain how their new product ‘fits’ with the SWOT analysis by
describing at least one strategy profile being addressed (e.g. S-O, W-O
etc.)

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