How will that goal affect the way strategies are pursued

| June 14, 2018

Week 01 Written Assignment-Case StudyIn the strategic management process, the series of four steps (Situation Analysis, StrategyFormulation, Implementation, and Evaluation) lead to the development, modification, or changein the organization’s strategies. Strategic management takes a different shape depending on thepeople managing the strategic vision, the mission of the company, and the industry that it is in.Depending on the organizational level, a company could formulate three different types ofstrategies: Functional, Competitive, and Corporate.With this information in mind and after conducting research, complete the following:Read Case Study #1 at the end of Chapter 1Briefly answer the questions from the text in reference to Case Study #1 and explain the rationalebehind your answers (use supporting information as needed)Tip: Use APA style to cite and reference your sources of information such as the textbook andother external sources.Write 3-4 pages explaining the questions1. What is Zynga’s goal? How will that goal affect the way strategies are pursued? Try to be asspecific as possible.2. How do you build a viable business getting people “to buy a bunch of things that don’t exist?”3. What do you think it will take to be successful in the game industry? What challenges doesthis industry face?4. How might Pincus and his top management team use the strategic management process tocontinue making real profits in virtual worlds?

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