Hired as an Advertising Agency consultant, you have been asked by your client, easyGym to prepare an advertising agency’s creative brief. ‘EasyGym’ wants people aged 16-25 years to regularly use its gyms and make it an experience they want to share. Y

| February 14, 2018

Hired as an Advertising Agency consultant, you have been asked by your client, easyGym to prepare an advertising agency’s creative brief. ‘EasyGym’ wants people aged 16-25 years to regularly use its gyms and make it an experience they want to share. You should develop a creative brief that encourages 16-25 year olds to use ‘EasyGym’ and help to make the experience much more rewarding for them. An initial budget of £1.4m has been agreed for the total campaign u …

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