The style express how active they were, and this collection adapted the idea of free, colorful, youthful but still comfortable to wear for children. This collection uses a lot of prints, and bright colors but still looks good on Fall/Winter season for children. Last but not least, I hope this collection can give inspiration and knowledge about the world-changing movement, hip hop. THE BEGINNING OF HIP HOP Hip hop started to began in South Bronx, New York city, around late sass. At that time black (skinned) people that mostly African-American was living as a group of minorities in America.
They can’t get the same facilities that white people can easily et. One of the story was, black (skinned) kids had to walk to school even their school has a far distance. But, for the white children, they can use the public transportation like buses. Then to express the injustice, they show it through creative ways. One of the hip hop pioneer is DC Cool Here (Clive Campbell). He is one of the people who developed hip hop music before later spread out through the world. Fig 1. DC Cool Here (Clive Campbell), 2008 At that time, hip hop also helped youngsters.
Instead of fighting with the street gangs, they spend their time dance battling. Then Africa Bumboat founded the Zulu Nation, it’s a confederation of street-dance crews, graffiti artists, and rap musicians. After that, hip hop movement gained more and more media attention, Billboard magazine printing an article titled “B Beats Bombarding Bronx”, commenting on influential hip hop figures like DC Cool Here. Hip hop still developing, until now, there are female hip hop artists too like Nick Mina] and Queen Latish. They also protesting the graphic hip hop lyrics depicting rape and violence against women.
Rap is also a part of hip hop. Rap became a way for artists to spread political and social messages to people who still unaware about the life of African-American people. Fig 2. Africa Bumboat (Kevin Donovan), founder of Zulu Nation, 2012 Later then, Hip hop started to spread out to the world “the center of a mega music and fashion industry around the world” that crosses social barriers and cuts across racial lines. 4 HIP HOP INFLUENCE ON FASHION ” Hip- hop has become a lifestyle that’s no longer Just associated with African- Americans or Latino, it has a global reach. – Task Lewis, Ph. D. ’09, assistant professor of fiber science and apparel design in the College of Human Ecology. Hip Hop movement is no longer associated only with one group of people, the hip hop style adapted to the fashion world, where now people can wear tracksuits, sporting gear, oversized T-shirts, overalls and combat boots. In sass, this look was adopted by major fashion labels, becoming part of the mass culture. Also, the hip hop subculture embraced the country club luxuries of more venerable brands, which features not usually marketed to urban youth.
In sass, one of the hip hop endorsement in fashion industry was done by Ideas, which shell shoe get popularized by group Run DMS. Ideas reportedly paid Run DMS $1 million for the deal. From there, hip hop’s influence in fashion continued to grow with corporations, and later with hip hop artists creating their own fashion labels. Ideas ads, Run DMS Fig 3. Michael Jordan with Nikkei Air Jordan, 1984 Then in 1984, Michael Jordan and Nikkei collaborated to create the Air Jordan basketball shoe. These shoes would become the most sought-after accessory since the Hermes Firkin.
While the price point was high ($100 at the time), it did not stop young men from lining up. Nikkei still sells the Air and releases retro versions of the sneaker that sell out in hours across the globe. 6 Hip hop in early development in clothing was embraced by American designers, Ralph Lauren and Tommy Hellfire. Men would buy clothes a few sizes bigger, adapted the baggy silhouette rappers were known for both on and offstage. Russell Simmons, one of hip hop producer, capitalized on this trend by creating Path Farm clothing, the first hip hop clothing label.
This revolutionized the fashion world, and many would follow in his footsteps, including Sean “Daddy” Combs and rappers Newly and 50 Cent. Path Farm Clothing Fig 4. Russell Simmons, 2013 After that, hip hop style spread out more and more through any part of the world, to he Paris and Tokyo streets. Designers took note of this and began adding a dose of hip hop to high end collections, such as the 1991 Channel collection, where Karl Laagered showed piles of gold Jewelry on models. In sass, many hip hop artists and executives started their own fashion labels and clothing lines.
This ready to wear collection is focused on children at their teenage (5-7 years old) whose parents living in upper-middle class. Focusing on parents who want to dress up their children based on unique street style but still comfortable to wear. Children who also fond of fashion and to look different among the others. All looks in this collection can be worn daily, at any occasions. In this childlessness project, I have learned that hip hop style which usually worn by adults can also adapted to kids garments.
Since its childlessness, all of the garments in this collection use comfortable material and easy to manage. From using the denim fabric, I also learned that many fabric manipulations can be made, such as making pleats from a piece of denim or ripped it. And by using subtle colorful fabric, it give more fun feeling to this collection. Overall, I have improve my knowledge in how to get theme, how to research on the theme and how to realizing my collection room the design stage until finish. BIBLIOGRAPHY Resellers, D. (2012, August 15).
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