Here are some helpful guidelines that you may want to think about for analyzing the Sephora case:•

| February 14, 2018

Here are some helpful guidelines that you may want to think about for analyzing the Sephora case:• Analyze all of the marketing issues in the case – while the main issue that Julie Bornstein faces is how to justify and allocate $2 million for social media, there are a number of other issues that you might want to think about and comment on.• Consider using any concepts/tools that we’ve covered in class – think about all of the topic …

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