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| September 13, 2020

NO PLAGARISM!!!!!! Please follow ALL instructions.
Instructions
Review Case Study 11.1 in your textbook on pp. 326–327,  and address the   questions that are provided. In essay format, provide a complete  and detailed   response to each question. You are required to use your textbook as  source   material for your essay. Each of the responses should be compiled into a   document that consists of at least two pages. Your essay should address the   following:

    What   demographics did VBS seek to penetrate, and why did VBS think      an innovative   method would be required to do so?
   In addition   to Facebook, what other forms of social media might have      VBS employed? What   could VBS had done to enhance the campaign?
   What   characteristics of Facebook and other social networks make      these outlets   ideal for this type of campaign?
   How effective   was the VBS campaign, and how do the results compare      with what might be   expected using traditional marketing methods?   

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