Groupon and how it differentiates itself form traditional

| July 14, 2018

ndividual Work (35 points) The following assignment allows you to analyze Groupon and how it differentiates itself form traditional coupon promotions. 1.Please read the “Groupon: Finding Strength in Numbers” case study in Chapter 14 (page 480).2.After reading the case, please answer the Critical Thinking questions at the end of the case. Note: Be sure to look at their website to find more information about Groupon. Questions for Critical Thinking1. Coupons are a tried-and-true promotion method, and the Internet includes other couponing sites. How does Groupon differentiate itself?2. Groupon’s business strategy harnesses what it calls “collective

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