Grand Canyon BUS 485 Capstone Project 2015

| September 28, 2018

BUS-485 Capstone Project Directions

Students will create a strategic business plan
for their culminating project in BUS-485. The structure of this assignment is
comprehensive and integrative. It requires synthesis and evaluation of
information, skills, and knowledge developed throughout the BS program at COB.

You will be required to submit a specific section of the
captsone in each Topic of the course as indicated in the assignment
instructions below. Each section will be due by the end of the Topic in which
it is assigned.Prepare
each assignment according to the APA guidelines found in the APA Style Guide, located
in the Student Success Center. An abstract is not required.
Utilize the “Capstone Project Template,”located
in the course materials, to organize the individual components into the final
strategic business plan due at the end of the course.

Topic
1: Overview of the Capstone Project
Draft an overview
of your project (approximately 500-750 words). Refer to chapter 1 in the
textbook for additional information. Include the following in your draft:

1.
Briefly
describe the context and your organization.
2.
Articulate
the vision, mission, and strategy of your organization (or business unit or
division).
3.
Describe
the nature of the business opportunity.

Topic 2: Environmental Analysis and
Industry Analysis
Using the Segments of the General Environment, write the
environmental analysis for your organization(approximately
500-750 words). Refer to chapters 2 and 8 in
the textbook for additional information. Include the following in your draft:
1.
Incorporate
the Five Forces of Competition to help write the industry analysis for your
organization (page 51).
2.
Describe
your sources of competitive advantage.
3.
Using
the International Entry Modes (Figure 8.5), describe which mode(s) of entry you
would use to expand globally and why you selected it (even if expansion is
hypothetical at this time). Select one country, such as Canada, and discuss
relevant cultural, political, and economic factors, and any language barriers
that could impact your entry.
4.
Identify
the outlook, forecast, or trends for the type of organization you have
selected. Use the Scan, Monitor, Forecast and Assess model in chapter 2 to
complete this section.

Topic 3:Marketing
Plan
Write
the Marketing Plan for your organization (approximately 750-1,000 words). Your plan
should:
1.
Describe
the target market.
2.
Identify
the size of your potential target market.
3.
Include
a SWOT analysis (use a two by two table in Word).
4.
Describe
the 4Ps of marketing in your organization (product/positioning, pricing,
promotion, and placement). If you have a service organization you may consider
describing the 4Is (intangibility, inconsistency, inseperabilty, and inventory).
Topic
4: Organizational Plan
Write the
Organizational Plan for your organization (approximately 750-1,000 words).
Refer to chapters 4 and 6 in the textbook for additional information.

1.
Describe
who will comprise your management team and what talents or skills each of the
team members will bring to the organization. Include a simple organizational
chart.
2.
Outline
a McKinsey 7-S Assessment/Model (strategy, structure, systems, shared values,
style, staff, skills) as it applies to your business. Review the McKinsey 7-S
Resources in the topic materials for additional information on completing this
section.
3.
Describe
your business-level strategy (chapter 4 – cost leadership or differentiated)
and explain how it fits with the corporate-level strategy (chapter 6 – low,
medium, or high differentiation plus value creating, value neutral, or value
reducing) for your organization.

Topic
5: Operational Plan
Write
the Operational Plan for your organization (500 words). Refer to chapter 3 and
pages 88, 113, and 116in the textbookfor additional information.
Address the following in the plan:
1.
Describe
the supply chain for your prospective organization. Where does your
organization bring value in this supply chain?
2.
Indentify
your main partners and suppliers. What are their locations? What is your
contingency plan?
3.
Explain
how you will optimize operational effectiveness in your organization.
4.
Consider
your operational plan from a value chain perspective and identify and discuss
the primary and support activities (financial, human resources, and information
systems management).

Topic
6: Financial Plan
Write
the Financial Plan for your organization (500 word maximum). Create the
accompanying spreadsheet(s) and address the following in your plan:
1.
Using
Excel, create a three-year Pro Forma income statement for your organization (or
product/service). Review the resources in the topic materials for additional
information.
2.
Calculate
your financial break-even point.

BEP= Fixed Costs/ (unit price –
variable unit costs)

3.
Identify
possible sources for investment capital if required (friends, family, banks,
USSBA, etc.).
4.
Explain
how you will use financial information to help you craft your business
strategy.
5.
Identify
the key financial ratios you will use to measure the performance of your organization
to determine success.

Topic 7: Milestones Schedule and Critical Risks Assessment
Create the Milestones
Schedule and Critical Risks Assessment for your organization (500 word
maximum). Review chapter 9 in the textbook for additional information.

1.
Describe
the preferred timing and objectives for your business plan. Create a visual tht
includes critical decisions and dates in any of the following formats: Excel
spreadsheet, Gantt chart, network diagram, or task list. Refer to the resources
on charting and diagramming project progress in the topic materials for
additional information on creating your Milestone Schedule.
2.
Create
contingency plans to address major problems or setbacks as they occur.

Topic 8: Strategic Leadership and Entrepreneurship
Write the Strategic
Leadership and Entrepreneurship section for your Capstone (500 words). Refer to
chapter 12 in the textbook for additional information. Be sure to address the
following questions:

1.
What
is your sphere of influence in your organization? Based on this, what impact
can you have on the implementation of your business plan?
2.
What
is your own bias and how could it impact the development or progress of your
organization’s development?
3.
What
hurdles do you anticipate?
4.
What
leadership style(s) will you have to demonstrate? How could you incorporate
Servant Leadership? Where do you fall short?
5.
What
are your strengths and weaknesses as they relate to your business?
6.
How
can you impact and influence others and your future organization to deliver the
results you expect?

Final Paper — Due by the end of
Topic 8
Executive Summary
Revise
the Overview written in Topic 1 into the Executive Summary for your strategic business
plan. Describe each section of the plan in a few sentences so the reader can
understand what will follow in the detailed sections in your document.
Final Strategic Business
Plan
Integrate the components developed in each Topic into a finalized
strategic business plan. Incorporate any feedback from your instructor into the
final document as well. The document should include appropriate headings for
each section. Review the “Capstone Project Template” in the Course Materials
for a formatting sample. You should cite and reference 7-10 secondary sources in
your final draft. Your final document should be between 4,250-5,250 words.
Prepare this assignment according to the APA guidelines found in the APA Style
Guide, located in the Student Success Center. An abstract is/is not required.
You are required to submit this
assignment to Turnitin. Refer to the directions in the Student Success Center.
Only Word documents can be submitted to Turnitin.

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