Global marketing managers, in creating the global marketing channel, must combine domestic

| March 31, 2017

Question
Assignment 2: Calibrate Global M-Channel Composition

Global marketing managers, in creating the global marketing channel, must combine domestic home country intermediaries with foreign host country channel members. You will design a marketing channel in this assignment.

Select a domestic home country company and physical product brand fromBusiness Week’s “Best Global Brands” issue.

Choose a foreign host country target market from a global country data directory source.
Identify specific global marketing channel functions required to distribute the selected product from the domestic company location to a home country trade port to be shipped to the chosen foreign country.
Identify the specific global marketing channel functions required to distribute the selected product from the foreign country entry port to a designated retail outlet for target market customers.
Categorize the primary global marketing channel functions performed in the domestic home country and foreign host country markets, and present them in a table.
Search for and specify actual companies or government entities that would perform distribution functions in domestic and foreign country markets. Describe the type of company if information about a real company is unavailable.
Write a brief comment on the importance of categorizing distribution functions for calibrating the composition of global marketing channel members.
Cite all sources.
Present your report in a 3-page Word document formatted in APA style.

Grading Criteria

Maximum Points

Categorized the marketing channel functions in the home country and the host country and presented them in a table

8

Identified companies and government agencies to perform the functions, or described their characteristics

8

Commented on the importance of categorizing distribution functions for creating a global marketing channel

8

Selected reliable sources of information and cited sources

8

Participated in the discussion by drawing conclusions about the results of others’ research, specifically, and by asking questions, providing statements of clarification, providing points of view with rationale, challenging points of discussion, or making relationships between one and more points of the discussion

12

Applied the correct APA style, usage, grammar, and punctuation

4

Total

48

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