gcu hca615 week Final Project Part I: & part 2( week 2&8) latest 2016 may

| June 13, 2018

part 1In the role of a health care manager, for the final project you
will develop and write a comprehensive marketing and communication plan for
your fictitious health care organization. The final project will be divided
into four parts:
1.
Health Care Organization Profile
2.
Communication Plan
3.
Marketing Plan
4.
Community Collaboration Plan
Part 1, “Health Care Organization Profile,” should
include the following components:
1.
Name and type of health care organization (stand-alone,
multifacility, multicampus, community-based, etc.).
2.
Mission, vision, and goals
3.
Bed number
4.
Type of services provided
5.
Volumes
6.
Quality indicators
7.
Financial performance indicators
8.
Human resource challenges
9.
Diversity issues
10.
Community population statistics
Refer to “Health Care Organization Profile Grading
Criteria” for details on how the assignment will be gradedpart 2In the role of a health care manager, for the final project you
will develop and write a comprehensive marketing and communication plan for
your fictitious health care organization. The final project will be divided
into four parts:1.
Health Care Organization Profile (Due Module 2)2.
Communication Plan3.
Marketing Plan4.
Community Collaboration PlanFor Part 2 of the final project, you are to develop communication
strategies and write a communication plan for your health care organization.Part 2, the Communication Planshould include the following
components:1.
Types of internal and external communication networks2.
Stakeholder analysis3.
Media methods4.
Tag lines, logos, photos, etc.5.
Letterhead, newsletters, etc.For Part 3 of the final project, you are to conduct a market
analysis for your health care organization and develop a marketing plan. The
market analysisshould address the following:1.
External environmental analysis2.
Internal environmental analysis3.
Strategic choice and strategic goals4.
SWOT analysis5.
How will marketing initiatives involve cross-functional team
members?6.
How and when will marketing strategies be evaluated?For Part 4 of the final project, you are to develop a community
outreach plan for your health care organization. The community outreach
planshould answer the following questions:1.
What methods will be used to engage the attention of and involve
community members in the accomplishment of your organization’s goals?2.
How will community diversity issues be addressed?This assignment uses a grading rubric. Instructors will be using
the rubric to grade the assignment; therefore, students should review the
rubric prior to beginning the assignment to become familiar with the assignment
criteria and expectations for successful completion of the assignment.

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