GC BUS485 WEEK 1 DQ 1 & DQ 2 LATEST 2015 DECEMBER

| September 7, 2016

DQ 1
Pick a publicly traded company. Describe its competitive advantage using the resource-based model of above average returns.

DQ 2

What are vision and mission statements? What is their value for the strategic management process? Select an example of strong Vision/Mission (cite your source). What are its positive characteristics?

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