For this assignment, each student will write a short article (at least five paragraphs, but potentially longer) that explains a marketing concept in terms of its application to a specific industry setting or situation

| December 6, 2015

For this assignment, each student will write a short article (at least five paragraphs, but potentially longer) that explains a marketing concept in terms of its application to a specific industry setting or situation. The article should be created in such a manner that it would be publishable to LinkedIn as a LinkedIn Pulse article (see those articles for examples). The article should be managerially relevant and should incorporate concepts from the course (i.e., from lectures, discussions, readings, and/or the textbook) as applicable. Providing usable content, steps to solve a problem or complete a task, and/or explanations of difficult to understand concepts could be valuable approaches to the assignment. You are welcome to publish the article on LinkedIn and share it with the rest of the class so that your classmates can learn from you and potentially share it with their networks. If you do post the article, be sure to link to any sources or referenced articles, videos, etc.
As with all material that you produce (for class or otherwise in life), proper grammar, punctuation, spelling, construction, etc. is important, as is the general value of what you write. The article that is turned in for the assignment must be in pdf (preferred) or Word format (single-spaced, 12-point, New Times Roman font, with a title and any appropriate subheadings) and must have a cover page that contains the following:
1. Your Full Name (as it appears on your FIU records)
2. Your Panther ID
3. Paper Title
4. Problem/Issue Addressed (a one-liner)
5. The target audience of your paper (i.e., who on LinkedIn would be most likely to want to read your paper)
6. At least one URL source of reference information that you accessed and that you appropriately reference in the article (this reference should be casual and not in APA or other formal format)

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