For the idea or real product on which your marketing plan is based, use Internet and other available secondary resources to conduct a market analysis and industry analysis.

| August 14, 2017

For the idea or real product on which your marketing plan is based, use Internet and other available secondary resources to conduct a market analysis and industry analysis. Your analysis should include a macro trend analysis encompassing all relevant macro trend categories, and should uncover quantitative data that provides evidence of the size and growth rate of the overall market as well as the segment you will target. Your industry analysis should identify the industry’s driving forces, and p …

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