For evaluating the competitors, it is necessary to look at their objectives and strategies, their advantages, image, position, and competences.The first step for this analysis is identifying the current and potential competitors.

| November 29, 2018

For evaluating the competitors, it is necessary to look at their objectives and strategies, their advantages, image, position, and competences.The first step for this analysis is identifying the current and potential competitors. There are two ways for doing this (Aaker, 2007) :Customer based approach, how the clients choice between the offers in the market. primary competitors are easy to identify. Divide the competitors into strategic groups based on their competitive strategy and analyze thei …

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