Financial Analysis of the McDonalds Company MCD, New York Stock

| June 3, 2016

Question
Can anyone help me with this Mc Donald’s case? I need help with part 2 on the Financial Overview. See the attached document.

Financial Overview portion of the case study report, Note that your Financial Overview should contain:

A Sales and Income Record, to include sales and net income figures for 2008-2012 and a graph displaying the trends.
Comments on the Sales and Income Record.
A list of the company’s major expenses for FY 2012 and a pie chart showing the Expense Distribution.
Comments on the expense distribution.
A list of the company’s major assets for FY 2012 and a pie chart showing the Assets Distribution.
Comments on the assets distribution.
A list of the company’s major capital accounts for FY 2012 and a pie chart showing the Capital Structure.
Comments on the capital structure

Financial Analysis of the McDonalds Company
MCD, New York Stock Exchange
One McDonalds Plaza, Oak Brook, IL 60523
(603) 623-3000

PART 1, COMPANY OVERVIEW:
a. Brief description of the company (one paragraph, briefly summarizing the companys
business)
McDonald’s is the world’s leading global food service retailer with over 36,000
locations serving approximately 69 million customers in over 100 countries each day.
More than 80% of McDonald’s restaurants worldwide are owned and operated by
independent local business men and women (McDonalds.com).
Our goal is to become customers’ favorite place and way to eat and drink by serving
core favorites such as our World Famous Fries, Big Mac, Quarter Pounder and Chicken
McNuggets (McDonalds.com).
b. Company history
Since 1955, McDonalds has been proud to serve the world some of its favorite food.
And along the way, weve managed not just to live history, but create it: from drive-thru
restaurants to Chicken McNuggets to college credits from Hamburger U and much more.
Its been quite the journey, and McDonalds promises this is just the beginning-they got
their hearts set on making more history (McDonalds.com).
c. Organization
The power of our franchisees, suppliers and employees working together toward a
common goal is what makes McDonalds the worlds leading quick-service restaurant
brand.

Franchisees bring the spirit of entrepreneurship and commitment to communities.
Suppliers are dedicated to highest levels of quality and safety.
The company facilitates learning and sharing across McDonalds more than
36,000 restaurants (McDonalds.com).

d. Main products and services
While a global Brand, the vast majority of McDonalds restaurants more than 80%
worldwide and nearly 90% in the U.S. are owned and operated by approximately
5,000 independent, small- and mid-sized businessmen and women.
Franchisees often live in the communities they serve and are committed to making a
positive impact locally from providing good food, customer service and job
opportunities, to supporting local charities and other ways of giving back
(McDonalds.com).
e. Geographic area of operations
The business is managed as distinct geographic segments that include:
U.S.
Europe
Asia/Pacific, Middle East and Africa (APMEA)

Other Countries & Corporate(OCC) including Canada, Latin America and Corporate

e. Recent developments
McDonald’s Reports Global Comparable Sales For February- March 09, 2015
McDonald’s Announces Key Management Changes – February 09, 2015
Margo Georgiadis Joins McDonald’s Board of Directors – January 28, 2015
PART 2, FINANCIAL OVERVIEW:
a. Sales and Income Record:
————- Fiscal Years ————2008 2009 2010 2011 2012
— Sales

____

— Net Income
— Percent change in
net income each year

____

____

____

____

____

____

____

____

____

____

____

____

____

— Percent change in
sales each year

____

____

____

____

GRAPH OF SALES & NET INCOME, FY 2008 – 2012
-|
-|
-|
(Plot Sales and Net Income for the
-|
last five fiscal years on the graph)
-|
-|
(Recommend you prepare the graph in Excel,
-|
then copy and paste it into the report)
-|
-|
-|
-|——–|———|———|———|
2008 2009 2010 2011 2012
COMMENTS: Comment on the trends you see in your numbers and on the graph.
Be sure to include comments! The numbers and the chart are meaningless by themselves.
Comment on what you see.
b. Expense Distribution:
FY 2012

Major Expenses:
________
(list the major expense categories ________
from the latest income statement) ________
PIE CHART OF EXPENSES, FY 2012
Note Do not explode
the pie slices

COMMENTS: Comment on the companys expense distribution.
c. Assets Distribution:
Year-end FY 2012
Assets:
Cash
Accounts receivable
Inventory
Fixed Assets
Other Assets

________
________
________
________
________
PIE CHART OF ASSETS, Year-end FY 2012

COMMENTS: Comment on the companys asset distribution.
c. Capital Structure:
Year-end FY 2012
Capital Structure:
Current Liabilities
Long-term & Other Liabilities
Preferred Stock (if any)
Common Equity

________
________
________
________

CAPITAL STRUCTURE PIE CHART, Year-end FY 2012

COMMENTS: Comment on the companys capital structure.

References
"Company Profile :: AboutMcDonalds.com." Company Profile :: AboutMcDonalds.com. N.p.,
n.d. Web. 05 June 2015.
http://www.aboutmcdonalds.com/mcd/investors/company_profile.html
"Our History." :: McDonalds.com. N.p., n.d. Web. 05 June 2015.
http://www.mcdonalds.com/us/en/our_story/our_history.html

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