finance

| March 13, 2016

I. Prepare a fundamental analysis of an investment in the stock of a
publicly traded company
.
You will need the most recent (
2013
,
2014 and
2015)
financial statements (
annual, not
quarterly
) from
the company
(income statement, balance sheet, and cash flow statement).
Included should be:
A.
A brief discussion (
½ to 1 page) of the background, products, and recent business
developments concerning the
firm
.
B.
A ½ page description of the
industry
in which the company operates. Identify other
firms in the industry, and give some sense of the current problems a
nd potentials in the
industry.
C.
An explanation of what has happened to the price of the stock over the last three years
or so and explain why
. Include a stock price graph
. Explain how the company’s stock
price has been affected by the economy as w
ell as happenings specific to the firm.
D.
Compare PE ratio
and the market value/book value
ratio to comparable companies
and/or the industry (You will need to identify 2 comparable companies)
E.
An analysis of other
relevant ratios
over the last 3
years
(this ratios will come from
MorningStar).
1.
Devise a table, chart, or graph to show these.
2.
Discuss the major categories of ratios
–liquidity, debt management, asset
management, profitability

by showing trends and comparisons and
pointing out the trends you see. (Use all ratios on p. 119)
3.
Compare ratios to recent industry averages
and draw conclusions.
4.
Compare ratios to another firm
(comparable companies)
in the industry
and draw conclusions.
5.
Fit the profit margin,
total asset turnover, and debt information into a
DuPont analysis
and draw conclusions.
F.
In one to one and a half
pages, summarize by creat
ing a SWOT analysis
of the
company.
Then give a recommendation as to whether or not you consider the company
to be a good investment. Explain.

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