FAU MAN4720 Unit 2 We Googled You

| September 29, 2018

There are two assignments in this document. Please submit both
assignments as one combined word document to Blackboard.

1. We Googled You Case Assignment
Read the case “We Googled You” and answer the following questions
about the case in 750-1000 words.
Submit to the link on Blackboard by due date and time.
Minimum answer length of 750 words total (your words, not counting
the assignment questions)
Use a separate labeled paragraph for each answer. Give each
question its own section, with a title.
1) GOALS AND OBJECTIVES: What are the goals/objectives of the
company in this situation? What is it that the company wants to achieve? Before
the company takes any action, it should be clear on what it is trying to
accomplish.
2) STATEMENT OF ISSUE: What is the issue that needs to be
decided in this case? Describe
3) SOLUTION ALTERNATIVES: What are 3differentalternative courses of action that can
be taken to address this issue? Explain
4) RECOMMENDATION: Whichoneof your 3 options do you recommend? Why?
How does this recommendation help the company to address the issues and to
achieve their goals?
5) ACTION STEPS: What are the specific action steps that can be
taken to IMPLENT your decision and to turn it into reality? What needs to
be actually done?
6) How many words are in your answers total?

Second case assignment is on next page

2. “Freemium Pricing at Dropbox” Case Assignment
Read the case “Freemium Pricing at Dropbox” and answer the
following questions about the case in 500-750 words.
Submit to the link on Blackboard by due date and time.
Minimum answer length of 500 words total

1.
Describe
Dropbox’s “Freemium Pricing strategy” to get users and revenue. What was this
strategy? What did the company hope to accomplish with this strategy?

2.
What were
the positive results of this strategy?

3.
What were
the negative results or failures of this strategy, if any?

4.
What was
the strategy that Dropbox used for corporate/business customers? Describe this
strategy and its results.

5.
What
other strategies can you think of that Dropbox could have chosen, instead of
Freemium Pricing?

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