Explain the marketing mix for the target market identified in Part (e) in Section A. You will need to consider only three elements of the marketing mix, but they need to be explained thoroughly. You will need to explain product and promotion, plus one of the other elements available: place, price, physical evidence, process and people.
There should be ample evidence of research and preparation. Marketing texts will provide you with a good basis for the theory, whilst industry reports, newspapers, magazines and company web-sites will provide you with specific examples. No use of Wikapedia, MBA.com or equivalent to be used in the report. There will be consequences if they are included in terms of mark reductions. The use of these web-site will be incur a 5% deduction in your mark.
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