Explain the marketing mix for the target market identified in Part (e) in Section A.

| November 30, 2018

Explain the marketing mix for the target market identified in Part (e) in Section A. You will need to consider only three elements of the marketing mix, but they need to be explained thoroughly. You will need to explain product and promotion, plus one of the other elements available: place, price, physical evidence, process and people. There should be ample evidence of research and preparation. Marketing texts will provide you with a good basis for the theory, whilst industry reports, news …

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