Explain the importance of information to the company 2. Define the marketing information system 3. Outline the steps in the market research process 4. Explain how companies analyze and distribute information 5. Discuss special issues facing market researchers

| February 6, 2018

Consider you are a International Marketing Consultant. A local firm believes it has potential to internationalize and were considering two countries. They have requested your consultancy in choosing one country. Your scope of assignment is to advice in the report format
Out of two, best country to enter
Appropriate mode of Entry
Analysis of the business enviornment challenges and their potential impact to the local establishment

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