Explain how marketing affects the buying decision for customers

| September 7, 2016

Question
I have two questions that I need help with, written in paragraph form (no other forms will be accepted)

Explain how marketing affects the buying decision for customers, organizations, governments, and businesses.

Explain the concept of “perception = reality”, and what it means to look at things from the customer’s perspective.

This is for the final part of my four part project. I really appreciate your time and hard work.

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