Excellence in Business Communication, 8e Assignment

| March 14, 2016

1. List and describe the three step writing process.

2. List six ways to develop an audience profile and describe why this is important.

3. A writer is working on an insurance information brochure and is having trouble grouping
the ideas logically into an outline. Prepare the outline, paying attention to appropriate
subordination of ideas. If necessary, rewrite phrases to make them all consistent.
·Accident Protection Insurance Plan
·Coverage is only pennies a day
· Benefit is $100,000 for accidental death on common carrier
· Benefit is $100 a day for hospitalization as result of motor vehicle or common carrier accident
· Benefit is $20,000 for accidental death in motor vehicle accident
· Individual coverage is only $17.85 per quarter; family coverage is just $26.85 per quarter
· No physical exam or health questions
· Convenient payment-billed quarterly
· Guaranteed acceptance for all applicants
· No individual rate increases
· Free, no-obligation examination period
· Cash paid in addition to any other insurance carried
· Covers accidental death when riding as fare-paying passenger on public transportation, including buses, trains, jets, ships, trolleys, subways, or any other common carrier
· Covers accidental death in motor vehicle accidents occurring while driving or riding in or on automobile, truck, camper, motor home, or non-motorized bicycle

4. Read the following e-mail draft and then:
a. analyze the strengths and weaknesses of each sentence and
b. revise the document so that it follows the chapters guidelines.
The message was written by the marketing manager of an online retailer of baby-related products in the hope of becoming a retail outlet for Inglesina strollers and high chairs. As a manufacturer of stylish, top quality products, Inglesina (based in Italy) is extremely selective about the retail outlets through which it allows its products to be sold.

Our e-tailing site, www.BestBabyGear.com, specializes in only the very best products for parents of newborns, infants, and toddlers. We constantly scour the world looking for products that are good enough and well-built enough and classy enough – good enough to take their place alongside the hundreds of other carefully selected products that adorn the page our award-winning website, www.bestbabygear.com. We aim for the fences every time we select a product to join this portfolio; we don’t want to waste our time with onesey-twosey products that might sell a half dozen units per annum – no, we want every product to be a trop-drawer success, selling at least one hundred units per specific model per year in order to justify our expense and hassle factor in addition it to the above mentioned portfolio. After careful consideration, we thusly concluded that your Inglesina lines meet our needs and would therefore like to add it.

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