embry-riddle mgmt311 module 7 and module 8 latest 2015 july

| June 7, 2016

Question
7.5 – Case Study: Southwest Airlines: Price-Value Equation
Due Aug 2 by 11:59pm
Points 100
Submitting a file upload
Analyze the following case study, Flint, P. (2006). The Price/Value equation. Air Transport World, 43(12), 6-6. Retrieved from.proquest.com.ezproxy.libproxy.db.erau.edu/docview/224296403?accountid=27203″>http://search.proquest.com.ezproxy.libproxy.db.erau.edu/docview/224296403?accountid=27203 (Links to an external site.)

What benefits do airline customers seek when they buy air travel tickets?
Based on the article and your own knowledge has Southwest done a better job than competitors of meeting the needs of air travelers?
How has Southwest executed value-based pricing?
Submit your assignment by attaching a document utilizing the link above. Include your surname, module number, and title of the assignment in the document name (e.g., surname_M7_CS_Southwest).

To be considered for grading each student must complete the Case Study assignment with the following requirements:

Title Page with student’s name and assignment number and title.
References using APA in-text citations
Written in essay format with at least three sections, a 150 word introduction, content, and wrap-up or summary.
Uploaded into Canvas as a document. Answers typed into the student comment box will not be accepted.
The Case Study Rubric below will be used to assess this assignment.

7.6 – Assignment: Module 7 Review
Due Aug 2 by 11:59pm
Points 100
Submitting a file upload
Review Questions

Should you rely solely on break-even analysis and cost-based pricing as a means of determining business success?
What are some of the changes to variable costs that could affect the final price?
How does the target market you select affect setting prices for products?
What is dynamic pricing? Why is it especially prevalent online? Is it legal?
Submit your assignment by attaching a document utilizing the link above. Include your surname, module number, and title of the assignment in the document name (e.g., surname_M7_Review). The Module Review activity is a graded assignment. Use the rubric provided below as a guide when completing this assignment.

8.5 – Marketing Research Paper
Due Aug 9 by 11:59pm
Points 100
Submitting a file upload
Develop a preliminary marketing plan for a hypothetical or real company in the aviation/aerospace industry. Download the .pdf” href=”https://erau.instructure.com/courses/16409/files/1538241/download?wrap=1″>Marketing Paper instructions.instructure.com/courses/16409/files/1538241/download?wrap=1″ title=”Preview the document”>.instructure.com/images/preview.png” alt=”Preview the document”>.instructure.com/courses/16409/files/1538241/download?wrap=1″ title=”View in a new window”>.instructure.com/images/popout.png” alt=”View in a new window”> and review it in its entirety prior to beginning this research activity.

Submit your assignment by attaching a document utilizing the provided submission link. Include your surname, module number, and title of the assignment in the document name (e.g., surname_M8.5_MRP). The Marketing Paper Rubric will be used to assess this assignment.

8.6 – Assignment: Module 8 Review
Due Aug 9 by 11:59pm
Points 100
Submitting a file upload
Review Questions

Discuss factors used to classify retail establishments and list the types within each classification.
List and briefly describe the five major promotion mix tools.
Name and describe the major forms of direct-response television marketing.
Explain the ways in which companies can set up an online marketing presence.
Submit your assignment by attaching a document utilizing the link above. Include your surname, module number, and title of the assignment in the document name (e.g., surname_M8_Review). The Module Review activity is a graded assignment. Use the rubric provided below as a guide when completing this assignment.

Order your essay today and save 30% with the discount code: ESSAYHELPOrder Now