embry-riddle mgmt311 module 6 and module 7 discussion latest 2015 july

| June 11, 2016

Question
6.3 – Discussion: Advertising, Public Relations, Personal Selling, and Sales Promotions
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After completing the readings and reviewing module topics, respond to the following questions.

Discuss the following:

Why is it important that the advertising media and creative department work closely together?
Why is public relations sometimes referred to as a marketing stepchild?
What are the main differences between sales promotion and advertising?
Requirements:

It is expected that you answer each initial discussion question/thread with one paragraph in length.
Initial posting must be done by the 4th day of the module week.
Respond to at least two of your peers’ postings/threads in an open and constructive dialogue as well as one reply to your instructor.
You must adhere to APA writing style conventions if you use material from either textbook or outside sources.
This discussion is a graded activity. Use the rubric provided as a guide when completing this activity.

7.3 – Discussion: Airline Pricing
No unread replies.No replies.
In this module we learned about price, the price value-equation and pricing strategies used by various marketers including the airlines industry. Discuss the following questions with your classmates and instructor:

Discuss how successful airlines acknowledge different pricing strategies as they relate to the airline’s overall business strategy. Provide an example(s). If possible exclude Southwest airlines in your discussion.
Discuss how successful airlines control the use of discount fares by imposing and enforcing appropriate conditions on these fares, and how they utilize state-of-the art revenue management systems. Provide an example(s).
Requirements:

It is expected that you answer each initial discussion question/thread with one paragraph in length.
Initial posting must be done by the 4th day of the module week.
Respond to at least two of your peers’ postings/threads in an open and constructive dialogue as well as one reply to your instructor.
You must adhere to APA writing style conventions if you use material from either textbook or outside sources.
This discussion is a graded activity. Use the rubric provided as a guide when completing this activity.

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