embry-riddle mgmt311 module 4 5 and 6 assignment latest 2015 july

| June 5, 2016

Question
4.4 – Case Study: Porsche
Due Sunday by 11:59pm
Points 100
Submitting a file upload
Analyze the following case study, Porsche: Guarding the Old While Bringing in the New, pages 162-164. Answer the questions for discussion 1-5 in a question format using terminology from the chapter. Submit your assignment by attaching a document utilizing the link above. Include your surname, module number, and title of the assignment in the document name (e.g., surname_M4_CS_Porsche).

To be considered for grading each student must complete the Case Study assignment with the following requirements:

Name your document with your last name, module number, and title of the assignment (i.e. doe_04_CaseStudyPorsche.docx).
References using APA in-text citations.
Written in question format. Write each question and then answer it in paragraph form.
Upload into Canvas as a document. Answers typed into the student comment box will not be accepted.
The Case Study Rubric below will be used to assess this assignment.

4.6 – Assignment: Module 4 Review
Due Sunday by 11:59pm
Points 100
Submitting a file upload
Review Questions:

What is an opinion leader? Discuss how marketers attempt to use opinion leaders to help sell their products.
Name and describe the types of buying decision behavior and describe a personal example for each.
Name and describe the roles played by buying center participants in the business buying process.
Submit your assignment by attaching a document utilizing the provided link. Include your surname, module number, and title of the assignment in the document name (e.g., surname_M4_Review). The Module Review activity is a graded assignment. Use the rubric provided below as a guide when completing this assignment.

5.5 – Assignment: Module 5 Review
Due Jul 19 by 11:59pm
Points 100
Submitting a file upload
Simulation Questions:

Explain how companies segment international markets.
Name and describe the types of consumer products and give an example of each. How does the marketing differ for each product type?
Name and describe the major steps in the new-product development process.
Submit your assignment by attaching a document utilizing the provided link. Include your surname, module number, and title of the assignment in the document name (e.g., surname_M5_Review). The Module Review activity is a graded assignment. Use the rubric provided below as a guide when completing this assignment.

6.5 – Assignment: Module 6 Review
Due Jul 26 by 11:59pm
Points 100
Submitting a file upload
Review Questions:

What are the pros and cons of standardization for international advertising?
Discuss the tools used by public relations professionals. Is public relations free promotion for a company?
Compare the three sales force structures outlines in the Kotler textbook. Which is the most effective. Why?
Submit your assignment by attaching a document utilizing the link above. Include your surname, module number, and title of the assignment in the document name (e.g., surname_M6_Review). The Module Review activity is a graded assignment. Use the rubric provided below as a guide when completing this assignment.

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