embry-riddle mgmt311 module 3 and module 4 discussion latest 2015 july

| June 6, 2016

Question
3.3 – Discussion: Marketing Research in the Airlines
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Keeping in mind how marketing research is vital to companies, discuss the following with your classmates:

Marketing research over the internet has increased significantly in the past decade. Outline and then discuss the strengths and weaknesses of marketing research conducted online with respect for a foreign or domestic airline company of your choice. Do not duplicate your classmate’s responses.
Requirements:

It is expected that you answer each initial discussion question/thread with one paragraph in length.
Initial posting must be done by the 4th day of the module week.
Respond to at least two of your peers’ postings/threads in an open and constructive dialogue as well as one reply to your instructor.
You must adhere to APA writing style conventions if you use material from either textbook or outside sources.
This discussion is a graded activity. Use the rubric provided as a guide when completing this activity.

4.3 – Discussion: Business Buying Behavior at Boeing
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The airlines industry provides an interesting backdrop for a discussion of the business buying process. Consider the major influences on business buyers found in the .boeingsuppliers.com/”>Boeing Supplier website (Links to an external site.) and then discuss Boeing’s expectations of supplier.

Do you feel their policies facilitate more efficient business buying?
Discuss how Boeing’s relationships with their suppliers/customers is based on trust.
Explain and discuss how .exostar.com/”>Exostar (Links to an external site.) facilitates visibility, control and collaboration over their global trading platform.
Requirements:

It is expected that you answer each initial discussion question/thread with one paragraph in length.
Initial posting must be done by the 4th day of the module week.
Respond to at least two of your peers’ postings/threads in an open and constructive dialogue as well as one reply to your instructor.
You must adhere to APA writing style conventions if you use material from either textbook or outside sources.
This discussion is a graded activity. Use the rubric provided as a guide when completing this activity.

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