embry-riddle mgmt311 module 1 2 and module 3 assignments

| June 11, 2016

Question
1.5 – Assignment: Module 1 Review
Due Jun 21 by 11:59pm
Points 100
Submitting a file upload
Review Questions

What is marketing myopia, and how can it be avoided?
What is customer-perceived value, and what role does it play in customer satisfaction?
Explain the roles of market segmentation, market targeting, differentiation, and positioning in implementing each strategy.
Submit your assignment by attaching a document utilizing the provided link. Include your surname, module number, and title of the assignment in the document name (e.g., surname_M1_Review). The Module Review activity is a graded assignment. Use the rubric provided below as a guide when completing this assignment.

2.6 – Case Study: Trap-Ease America
Due Jun 28 by 11:59pm
Points 100
Submitting a file upload
Analyze the following case study, Trap-Ease America: The Big Cheese of Mousetraps, pages 64-65.

Submit your assignment by attaching a document utilizing the link above. Include your surname, module number, and title of the assignment in the document name (e.g., surname_M1_CS_TapeEase).

To be considered for grading each student must complete the Case Study assignment with the following requirements:

Title Page with student’s name and assignment number and title.
References using APA in-text citations
Written in essay format with at least three sections, a 150 word introduction, content, and wrap-up or summary.
Uploaded into Canvas as a document. Answers typed into the student comment box will not be accepted.
The Case Study Rubric below will be used to assess this assignment.

2.7 – Assignment: Module 2 Review
Due Jun 28 by 11:59pm
Points 100
Submitting a file upload
Review Questions

Compare and contrast core beliefs/values and secondary beliefs/values. Provide an example of each.
Compare and contrast a company’s microenvironment with a company’s macroenvironment.
Discuss the strategies used for adapting products to a global market. Which strategy is best?
Compare and contrast a tariff and a quota.
Submit your assignment by attaching a document utilizing the link above. Include your surname, module number, and title of the assignment in the document name (e.g., surname_M2_Review). The Module Review activity is a graded assignment. Use the rubric provided below as a guide when completing this assignment.

3.5 – Assignment: Module 3 Review
Due Jul 5 by 11:59pm
Points 100
Submitting a file upload
Review Questions

What are the advantages of Internet-based survey research over traditional survey research?
Conduct an online search for “green awards” to learn about the various awards programs recognizing environmental consciousness and sustainable practices. Select one that recognized a business for a sustainable marketing practice and develop a brief presentation explaining why the company received the award.
Explain how marketing intelligence differs from marketing research.
What is sustainable marketing?
Submit your assignment by attaching a document utilizing the provided link. Include your surname, module number, and title of the assignment in the document name (e.g., surname_M3_Review). This Module Review activity is a graded assignment. Use the rubric provided below as a guide when completing this assignment.

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