Element 011 – Marketing Plan: 1800 words (60%)

| February 10, 2018

Element 011 – Marketing Plan: 1800 words (60%) You will recall that in your first submission (Element 010) you were tasked with auditing the marketing environment of your organisation to identify a new, previously unexplored, market for your products/services. You had to employ creative thinking and an entrepreneurial approach not limited by current assumptions [Element 010]. Resources and senior management buy-in had to be secured before you could proceed to developing a detailed marketin …

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