Each student will be assigned a case from the textbook. The task is to build a strategic plan for the company in the case

| November 30, 2018

Each student will be assigned a case from the textbook. The task is to build a strategic plan for the company in the case; this includes: Create vision, mission statements (half page) Conduct external environment analysis (Porter’s 5 forces, SWOT, PESTEL) 2 pages max Conduct internal environment analysis (2 pages) Choose a business level strategy (half page) Choose a corporate level strategy (half page) Suggest an innovative (blue ocean strategy) (1page) Conclusion (half page)

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