E commerce assignment

| September 28, 2018

Name e-Business Planning

Due Date Week 10, 2013,Thursday 5:00 pm

Worth 25% (60 marks)

Course Objectives
assessment task relates to the following course objectives:
· discuss the meaning of e-Commerce from a
business and technical perspective
· appreciate the business environments
conducive to the use of successful e-Commerce applications
· compare and report on the types of e-Commerce
and their application to business
· review the technologies used to deploy an
e-Commerce solution
· apply an understanding of the development
needs of a basic e-Commerce web site using one of these technologies
· illustrate understanding of the design,
maintenance, business principles and administration of an e-Commerce site
· discuss ethical, social and political issues
in e-Commerce

You have the task of developing an e-commerce business plan and
prototype for the client described in the case study below. Your planning
document must meet the needs of the client and you may not choose to develop a
plan for any other client (i.e. business or website). However, this case study
is not intended to limit your creativity or the scope of your e-commerce business

Your must submit a report (as an MSWord format document) for the client.
You may/will need to research a number of different aspects of your proposal,
but some of these aspects will not be covered in lectures until Week 10 of
semester – however, do not wait until that time to begin this assignment as it
will take considerable time, thought and work to be successfully completed. You
may refer to any authentic source in conducting your research and all
references must be included in your report. You may also employ any analysis or
design tool in the preparation of your report – so long as the results are
suitable for presentation in the required Word document and are your own work.

Remember: this is a report intended to convince a board of directors to
adopt your proposal. Your report must therefore be complete, yet concise; be
clear and convincing, and professionally presented. Above all, the report must
be specific to the needs of the business!

Case Study

Kids Designed Craft Cards

Kids Designed Craft Cards (KDCC) has been selling quality
handmade craft cards, specialised paper and other accessories for making gift
cards for many years. The SME company is based in Springmount, Victoria, with a
shop front retailing their wide selection of products. KDCC now has more than
10,000 styles of cards available. The owner believes this is the largest range
available in the world.

After many years operating out of its premises, it launched
a mail-order marketing system. This has enabled the business to expand its
reach mainly to the rest of Australia and New Zealand. The system works very
well but clients have to wait for catalogues to arrive via the post after
ordering them either by phone, fax or email. Also, during peak times of the
year, KDCC often sells out of popular cards and has a limited capacity to keep
track of current stock levels.

Last financial year, KDCC made $1,200,000 in sales,
increasing at 20% per annum, and net profits of 12% of the total sales.

The management team are keen to expand the retail sales,
which are potentially very profitable for the company and to improve relations
with customers. The company wishes to tap into the overseas market by offering
their customers the ability to purchase anytime, anywhere. To do this, one
member of the team has suggested the company create new online channels for
sales, marketing and supply chain management.

You have been called in as an internet and management
consultant. KDCC wants to know how e-commerce business technologies could be
used to improve the company’s operations. The company is keen to leave as much
open as possible – you have been told that it is a ‘clean sheet’ strategy but
cannot consume more than 45% of the profits projected for the next financial
year. The CEO, Tom Roberts, needs a report from you to give the board a
specific brief, along with an e-commerce website.



Your e-Commerce business proposal should address:

clearly identified e-commerce business model(s)
how the e-commerce business will derive
revenue (i.e. revenue models)
what network and communications
infrastructure will be required
what applications will be required to meet
specific e-commerce business goals
how you will address security issues
how you will address e-marketing requirements
what choice of payment systems will be used
how you will address privacy and other
relevant ethical concerns
how you will address legal issues connected
with the e-commerce business
how you will address customer service issues
how you will measure the success of your
proposal (metrics, tools)


Please refer to the General
guide for the presentation of academic work, available electronically on the
universities website. URL: http://www.ballarat.edu.au/current-students/publications,-policies-and-forms/general-guide-for-the-presentation-of-academic-work.
Present your evaluation in a business or management style report, as
outlined in the guide.


submit an ELECTRONIC copy via Moodle. Off campus students will need to check
with their lecturers regarding their preferred submission process. Please refer
to the “Course Description” for information regarding late assignments,
extensions, special consideration, and plagiarism. A reminder all academic
regulations can be accessed via the university’s website.

Assessment Criteria

work will be assessed upon:

· evidence
of completion of all proposal tasks comprising a solution based on theoretical
concepts outlined in the literature, with practical supporting examples from
industry, and your own ideas
· an
accurate business report including elements, such as table of contents,
executive summary etc., evidence of quality written expression including good
grammar, spelling, punctuation, sentence construction etc, reports should
adhere to the university style guide including formatting, layout and
structure, and should not exceed word limit of 2500 words
· evidence
of formatted bibliography and in-text references which comply with the APA
style guide, a quality piece of work will provide a range of references for
example books, journals, reputable websites, podcasts, etc, in-text references
should be used in such a way as to provide support for the work

Assessment Feedback


e-Business Planning


Marking Scale

Poor Excellent

1 …………………. 5

Proposal – e-commerce
business model

– revenue

– applications

– security

– e-marketing

– payment

– privacy

– legal

– customer
service issues

– analytics

Business report elements and academic writing

Bibliography and in-text referencing

Total Mark [60 marks]

Total Worth [25%]


Marked by


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