Dow Corning and DirecTV: CRM Goes Mobile.

| December 4, 2017

Assignment has 4 questions and each question must be 200 words with at least 3 in text cit and a reference list for each question.  Case is attached (page 310) CRM Goes Mobile.  Assignment is due no later that FRIDAY 05/29/2015 at 9:00PM. NO LATER!!!1. Summarize the case in your own words.2. Describe why going mobile for these two companies was a “big deal”.3. What lessons can we take from the case and apply to other businesses that are not in similar business sectors?4. The two companies play in different fields. Why are we able to compare and contrast these two, specifically, so well? What do they have in common from an IT perspective?

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