Does Starbucks have a competitive advantage

| February 25, 2017

Does Starbucks have a competitive advantage? Provide a motivation for your answer.

2) What recommendations would you make to the management of Starbucks with regard to building or sustaining competitive advantage? In your discussion you should address:

a. the current sources of competitive advantage

b. possible future sources of competitive advantage

c. sustainability of current and future sources of competitive advantage

d. the industry and industry life cycle and their effect on strategic direction

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