Do Financial Statement Analysis discussion & reply to Edwards discussion

Do financial statement analysis discussion-
 
The financial statement analysis is due in  Week Six. To help you begin your preparation of this work, select a  company that you will do the analysis of. Write at least a 200 word  summary identifying the firm that you selected, summarizing why you  selected it, and explaining the items that a financial analyst might  find useful within its Annual Report. 
Additionally, read the Forbes article: “12 Lessons from the Warby Parkers Annual Report (Links to an external site.)Links to an external site.” and explain which of these 12 lessons may apply to your company selection.

REPLY TO EDWARDS DISCUSSION:
 
Electronic Arts (EA sports) is a video game developing company that  has been creating sports games since 1991 for various video game systems  such as PlayStation, Xbox, and Nintendo. I chose this firm because I am  a customer of their product and their annual report list their major  shareholders which includes investment companies, direct and mutual fund  holders. A financial analyst will be able to find the income statement  because they can determine how much each consumer paid for their  product. “Costs of products purchased or manufactured for sale, purchase  discounts (discounts the company received when it purchased the goods),  purchase returns and allowances (returns of products purchased), and  freight charges (any costs incurred for shipping the products to the  company)” (Epstein, 2014, p. 1.5). A financial analyst will also find  the expense account useful because it can be used to determine how much  the company had to pay in promoting new games on television commercials,  posters and magazines.
Whether you are purchasing a new or used sports game on PlayStation,  Xbox, or an older system, it can be pricey which is why I would express  our core values. Vocalizing “the values that give your company meaning  helps you connect with people on a level beyond the business  transaction, and it attracts people that share those same ideas. This  communication differentiates your brand—more than low prices and fancy  features” (Crooks, 2014, p. 2). I would express to customers and  shareholders that we are 100 percent committed to deliver an excellent  product and we are open minded towards listening to our customers  feedback on our products.
References
Crooks, R. (2014, Jan. 30). 12 Lessons from Warby Parker’s annual report. Retrieved from https://www.forbes.com/sites/rosscrooks/2014/01/30/12-lessons-from-warby-parkers-annual-report/2/#6e578405b42a (Links to an external site.)Links to an external site.
Epstein, L. (2014). Financial decision making: An introduction to financial reports. Retrieved from https://content.ashford.edu/books/AUOMM622.14.1/sections/sec1.3?search=equity#w10704 (Links to an external site.)

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