Discussion question

| June 9, 2016

Module 7 DQ 1
What are the benefits and drawbacks of the suggestions made in the Castanon (2004) article? Explain your answer.

Module 7 DQ 2
The Cavusgil and Zou (1994) article concludes that product adaptation, hiring competent (international) staff, and having competent foreign distributors are key factors for success in a cross-border venture. Choose one of these factors and explain why it is important and how the authors support this conclusion.

Each question needs to be a 150 words each.

No plagarism

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