Discussion Paper: Influence of Culture on International Marketing – with increasing globalisation culture matters in international marketing – the impact of culture on successfully conducted business internationally has grown in recognition over time but equally the

| November 29, 2018

Discussion Paper: Influence of Culture on International Marketing – with increasing globalisation culture matters in international marketing – the impact of culture on successfully conducted business internationally has grown in recognition over time but equally the world in which we live is converging in the era of globalisation – 1,000 word discussion paper highlighting the importance of culture in international marketing – use at least 8 academic literature and theory to support the answer – …

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