Devry MKTG440 week 1 assignment

| June 1, 2016

Question
Assignment: Research Paper 1 – Successful & Failed Sustainability Marketing

Use DeVry Library Resources to research companies that have succeeded and those that have failed with sustainability marketing. Write a 500-word assessment in which a company that was successful with sustainability marketing measures is compared to one that was not. For the assessment, also consider the following:

Why have marketers conventionally focused on the purchase phase of the consumption process?
How can barriers to changing lifestyles and promoting more sustainable consumption be overcome?

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