Devry MKTG440 quiz 3

| October 22, 2018

Question 1.1.(TC0 3) The four different types of sustainability marketers are: (Points : 4) do-gooders, self-employers, opportunists, and ethical strategists. do-gooders, customers, opportunists, and ethical strategists. do-gooders, stakeholders, opportunists, and ethical strategists. do-gooders, environmentalists, opportunists, and ethical strategists.Question 2.2.(TCO 3) Ecological objectives in sustainability marketing include: (Points : 4) material use. water use. waste use. All of the aboveQuestion 3.3.(TCO 3) The concept of positioning includes __________. (Points : 4) target market differentiation marketing mix productQuestion 4.4.(TCO 3) Which three metaphors form the basis of thinking about marketing strategy? (Points : 4) Question 5.5.(TCO 3) Define the term “needs.” (Points : 4)

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