devry busn319 week 5 and week 6 discussions latest 2015 july

| June 13, 2016


Pricing Decisions (graded)
Pricing is a critical decision made by a marketing executive because price has a direct effect on a firm’s profits. Note the six major steps in the process organizations go through in setting prices on pages 322–323. Step one involves identifying pricing objectives and constraints. Give an example of a pricing strategy and describe how specifics constraints may prevent the fulfillment of reaching that pricing objective.

Pricing Adjustments (graded)
There are times when pricing adjustments are made. List three specific types of price adjustments and explain the rational for making such an adjustment.


Integrated Marketing Communications (IMC) (graded)
Marketing communications has evolved significantly in the past some years. There are so many different ways to communicate from PR to Lead Generation, Advertising to Direct Mail. At times, the types of communications to end users, leveraging various approaches were executed off as separate activities. There was no continuity, no specific overall strategic plan. Thanks to improvements in technology, drive for ROI, the concept, and approach of integrated marketing communications has become a huge focus.

In fact, clients and employers are asking for measurable results. No longer is the phrase uttered by John Wanamaker, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” acceptable.

What is Integrated Marketing Communications and why is it so important in the 21st century for marketers to embrace this?

This section lists options that can be used to view responses.

Social Media and Marketing (graded)
As marketers, we have less control over our brand messaging because of social media, correct? Think about it. All of our customers have unlimited online access to praise, or smear, our brand. That is a lot of power? How do marketers deal with this reality?

We listen. If we don’t, we are rendered useless to respond. Check out this article and give me your thoughts.


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