developing a strategy

| January 26, 2016

developing a strategy

Assume you are in charge of developing a strategy for an international company selling products in 50 different countries around the world. One of the issues you face is whether to employ a multi-domestic strategy, a global strategy, or a transnational strategy. If your company’s product is mobile phones, which of these strategies do you think it would make better strategic sense to employ? Explain why. NOTE: Your reasons must be grounded in relevant concepts covered in TPGS Chapter 7

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