Develop a segmentation and positioning response based on the use of the marketing fit design process for two brands of eBikes. Refer to theoretical content in Ch. 7 (pp. 223-253), Ch.8 (pp. 257-289) and Case Study 8 “The Sleeping Giant” (pp.594-598) Note: The

| February 10, 2018

Develop a segmentation and positioning response based on the use of the marketing fit design process for two brands of eBikes. Refer to theoretical content in Ch. 7 (pp. 223-253), Ch.8 (pp. 257-289) and Case Study 8 “The Sleeping Giant” (pp.594-598) Note: The attached files are “Task Details”, “Assessment criteria”, “Ebook Login Details” and “My university Login Details”. Please read the attached files carefully.Skills: Desktop research, design process, informed discussion, and repor …

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