Determine the marketing driven strategy that the company

| July 12, 2019

I need help with these two assignments and they can’t be plagarized:You are the Chief Marketing Officer for a U.S.-based department store chain handling lower and higher-range-priced product categories with the primary focus on the lower-end. The department store chain has stores on the east coast, northern area, and the south with the locations in metropolitan cities. You have been tasked with shifting the marketing strategy from a focus on the lower-end products to the higher-end ones. Two key competitors will be Macy’s and Nordstrom.Write a six to eight (6-8) page paper in which you:cwill take. Provide a rationale for your strategy.Distinguish the product-market boundaries. Provide a rationale for your strategy.Construct a marketing segmentation strategy. Provide a rationale for your strategy.Develop a customer relationship management strategy. Provide a rationale for your strategy.Generate a strategy for collecting information about potential customers. Provide a rationale for your strategy.Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.andWrite a six to seven (6-7) page paper in which you:Determine any strategic partnerships the department store chain could develop that would help promote the higher-ranged-priced products and support the expansion in the west coast.Construct a strategy for managing the higher-ranged product brands. Provide a rationale for your strategy.Develop a pricing strategy for the higher-ranged products. Provide a rationale for your strategy.Generate at least two (2) ideas for sales promotion, advertising, and sale promotion strategies.Select and outline a digital strategy. Provide a rationale for your strategy.Design a plan to measure marketing performance. Provide a rationale for your strategy.Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.Your assignment must follow these formatting requirements:Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

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