Defining Your Offering You selected a product and you’ve identified a target audience. Now, it’s time to define the specific details of your offering! For this assignment, create a 5-6 page paper (not including title page) that contains the following information: Include a

| February 1, 2018

Defining Your Offering You selected a product and you’ve identified a target audience. Now, it’s time to define the specific details of your offering! For this assignment, create a 5-6 page paper (not including title page) that contains the following information: Include a concept statement. Concept statements are useful during the research phase as a means to obtain feedback on a new product idea from potential consumers before bringing the product to market. A concept statement must include th …

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